Decreasing the Price Point Increased the Foot Traffic at Stonewood
One year ago the visitor count each week was less than 5 people at Stonewood, a Highland Homes community in North Lakeland. Today’s visitor count is averaging 15 people per week. What could have increased the foot traffic almost 300% in only one year? What else could it be except the price of these Polk County new homes.
Last year, homes in Stonewood were 1,600 square feet or larger and prices started in the $180’s. This is an amazing value for so much home, but none of the community’s advertisements gave the square footage of the homes. The only thing that home shoppers saw was the price point, which was enough to eliminate Stonewood from being a possibility.
So, Highland Homes decided to include homes smaller than 1,600 square feet, which dropped the prices to the $130’s. So many builders are offering incentives and discounting homes, but this method of selling homes is destructive to current homeowners since discounting homes for a quick sale depreciates the current property value of surrounding homes. The method that Highland Homes utilized to increase traffic for Stonewood maintains the value of the community for the existing homeowners and ensures all shoppers are getting a great buy. This kind of innovative thinking is what really helps to set Highland Homes apart from other builders in Florida real estate.
Stonewood had over 20 visitors each week for the first few months and continues to average 20 new visitors each week. Sales have soared too. Instead of selling 1 or 2 homes each month the community is now selling 8-10 each month.
A successful community like Stonewood is exactly where you want to buy a new home. So, come visit Stonewood, tour the model homes and the community and then claim one of these Lakeland homes for your own.