bridgewater-models-013-smallWhat are builders doing in today’s economy to stay in business? Builders across the country have reduced pricing, given cars and large items away, planned parties and events and tried every incentive imaginable to help sell their homes. So, what does Highland Homes do today in order to remain the leader in home sales in Central Florida? Well, first off they avoid drastically lowering prices because when builders just keep reducing the price, they devalue the rest of the neighborhood, which are also Highland Homes customers. So, the central Florida home builder looked for other options.

One way that has proved to be successful in two of their Lakeland new home communities is to offer Lakefront lots with no additional charge.  Typically builders will charge a fee for lots that have a view on water or conservation and in Towne Park and Bridgewater there was plenty of water. Both communities offer large lakes that owners use for kayaking or canoeing, so to offer the site free from fees saves thousands of dollars for the new home buyers, and it also builds additional value for future appreciation. Lakefront homes have considerably more value than non water front lots, so this is something buyers are excited about.

With home values leveling off and sales increasing month after month, home prices will hopefully start to increase rather than decrease. When prices are stabilizing builders will generally start to increase prices.  $0 lot premiums will prove to be a way to provide a good deal for buyers looking for incentives, yet will also allow Highland Homes to maintain the same prices.

Another strategy is offering different loan programs. Highland Homes offers USDA, VA, FHA and conventional loans, but also educates their prospects on using a 2/1 buy down or ARM product to help them keep their monthly at the lowest possible payment. The company considers this their niche and the entire sales team has extensive training on financing options regularly.

Buyers who are looking for the lowest payment on the most desirable lot are finding just that with Highland Homes.