What do buyers want when they are looking for their first or next home? At Highland Homes, they’ll tell you they want the lowest monthly payment and to put the least amount of money down as possible. And, what buyers want, they get at Highland Homes!
We have made it our business to find ways to get buyers in for very little or no money down and the lowest possible payment in order to help buyers be able to purchase a home. With our newest campaign, Highland Homes is offering just $99 down and payments as low as $578 per month. This offer has some restrictions for maximum income and other financial requirements, but most buyers who purchase from Highland Homes seem to fit into this program.
“We don’t just sell to first time buyers,” says Kathie McDaniel, Vice President of Sales and Marketing. “We sell to anyone who is looking for the best value,” she continued. “Many of our buyers are repeat customers, who purchased from us years ago and realize the quality and value,” says McDaniel. Several of the company’s sales have come from out-of-state home buyers who recognize the value of the company’s reputation and have done their homework on the builders in the area. “We don’t try to be the lowest price, that would surely put us out of business,” says McDaniel. “We try to educate the buyer on the differences between other builders and our product,” says Ole Peitersen, one of the top sales people for Highland Homes.
“It doesn’t always come down to the lowest price when it comes to value,” says Peitersen. The company prides themselves on proving quality and value are more than just a house. It’s the company, the people, the community, the sales people, Highland Homes employees, the sub contractors, etc. It’s the full package that creates value and you will not find the same quality through so many layers with other builders, as you will Highland Homes. It starts at the top with Bob and Joel Adams, father and son owners. They still get excited to see how happy buyers are when they realize they can own an affordable home.
The company estimates that more than 70% of their buyers are coming from area rental properties. These buyers now realize they can own a home for less than they pay for rent. For most renters, moving into a new apartment can cost thousands of dollars, especially with deposits for the first and last month rent plus a security deposit. When they realize they can buy or build a home with just $99 down, they don’t even need to think about it.
If you’re paying more than $600 for rent and want to know how you can afford to buy a brand new home, please contact Kathie McDaniel at Highland Homes 863-619-7103 or visit the website at www.highlandhomes.org.







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July 6th, 2010 at 2:15 pm
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