The Marketing Coordinator is responsible for supporting the company’s marketing plan through general administrative support, sales collateral production and distribution, event planning, social media management, product listings, public relations, and other marketing communications. The Marketing Coordinator support the sales and marketing team to ensure sales goals are met, and reports directly to the Marketing Manager.
Core Responsibilities include:
Creating marketing collateral following branded design
Maintaining pricing, inventory listings, marketing materials and website with a high level of accuracy
Writing marketing copy for website with a strong understanding of the target audience
Writing, approving and distributing blogs, news releases and newspaper articles
Social media posting, management and communications
Ordering and scheduling installation of signs, flags, and other sales office displays
Researching marketing opportunities to reach target audience
Administrative tasks such as distribution of collateral materials, approving invoices, meeting with vendors/agencies, coordinating events, etc.
Managing directory and review site listings, and responding to comments/reviews
Coordination of sponsorships and events
Ordering, editing, and posting photos and videos
Researching communities and buyer demographic profiles
Compiling and distributing traffic, demographic, and additional marketing reports
Creating and sending market research surveys
At least 2 years of previous professional marketing experience. Experience in real estate, new homes, or high-end retail is preferred though not required.
Strong creative and graphic design capabilities
Excellent writing skills
Understanding of feature and benefit selling techniques and tailoring marketing messages to speak with specific demographic profiles
Proficient in the use of Adobe Illustrator and Photoshop, and Microsoft Word, Outlook and Excel including pivot tables and formulas in Excel
General HTML / CSS abilities
Knowledge and experience in managing Social Media accounts for business
Must be able to manage a busy editorial calendar, prioritize tasks, meet deadlines, coordinate with other staff/agencies, and take ownership to successfully manage and complete projects
A portfolio of previous professional design and writing work
About Highland Homes:
Founded in 1996, Highland Homes was established with a foundation of quality, excellence and delivering the most satisfying home buying experience on earth. Dedication, strong leadership and a commitment to our customers have made Highland Homes the largest privately-owned home builder in Central Florida. Highland Homes was recently honored as the #5 largest homebuilder in Tampa Bay, #8 fastest growing company in Tampa Bay, and #80 largest homebuilder in the nation.
This position is located at our corporate office in Lakeland, Florida. Regular schedule is Monday-Friday from 8 a.m. to 5 p.m. Compensation includes salary based on experience, paid vacation, sick time and holidays, and benefits including healthcare, dental, vision, 401K and more.
Cover Letter: Please let us know your top professional achievement, what you are passionate about, and why you look forward to joining the Highland Homes team.