Archive for Stonewood
USF Polytechnic to Open New Campus in Lakeland
Posted by on February 19, 2010 | CommentsIn an economy where most everything seems to be struggling, Central Florida is booming. Before we know it, construction will begin on Legoland in Winter Haven and Bartow is happy to welcome the new Metromont Concrete manufacturing plans. In addition, and probably some of the most exciting news for Central Florida, the University of South Florida Polytechnic has broken ground on their new campus, which is located at the eastern intersection of the I-4 and the Polk Parkway in North Lakeland.
Projected to open in late summer 2012, the new campus is a tremendous addition to the area. USFP chose this specific location because it is situated along Florida’s High Tech Corridor. The I-4, which connects Tampa and Orlando, is one of the state’s main transportation and tourist routes, increasing visibility for the university while also raising the profile of the region as a technology incubator. Read More→
Reduced New Home Pricing From Highland Homes
Posted by on August 28, 2009 | CommentsHighland Homes has been keeping a close watch on the recent stabilization of pricing in the Polk County market and is reacting to it in several of its active communities.
Statistics from Polk County’s
Multiple Listing Service (MLS) show that prices have been stable for the past two months after a downward spiral for nearly two years. Home prices in the area are currently averaging $139,000. In an effort to meet the demand for lower pricing and smaller homes, Highland Homes is making a bold move to reduce its pricing by $10,000 in many of its Polk County new homes. Far from the trend for large homes at higher prices in 2004-2006, buyers now are now choosing value in smaller, more affordable homes. Current homeowners have become more aware of the costs involved in living in larger homes, and are also moving to homes that fit their family size and save on utility costs at the same time.
Stonewood, a Highland Homes community offering Lakeland new homes averaging $194,000, has just introduced a new line of floor plans starting at 1,110 square feet for $129,900. Buyers who could not afford to live in Stonewood a year ago can now afford to build in this exclusive community.
Another North Lakeland Community that saw a $10,000 price reduction is Winchester Estates, where model homes have recently opened and sales have been brisk. Homes in this community are now starting at $119,900, a price more buyers will find to be well within their budget. Read More→
Cody Sullivan is Sales Person of the Month Two Months in a Row
Posted by on July 29, 2009 | Comments
In both April and May, Cody Sullivan has managed to grab the coveted “Sales Manager of the Month” title. What a tremendous feat; we are so very proud of her. Cody is our sales manager at Stonewood, and in the month of April alone, she totaled $1,036,538 in contract prices with options from the Studio.
One factor that really helps Cody relate to the home shoppers is how well she knows the area. Cody was born and raised in Lakeland; in fact, her parents still live in the same house she grew up in. This is the house where Cody was brought home from the hospital after she was born, and she did not leave it until college. She knows the city and the surrounding area in and out, and uses this familiarity in combination with her exceptional customer service to pair home shoppers with a Lakeland home that matches their every need. Read More→
Decreasing the Price Point Increased the Foot Traffic at Stonewood
Posted by on June 17, 2009 | Comments
One year ago the visitor count each week was less than 5 people at Stonewood, a Highland Homes community in North Lakeland. Today’s visitor count is averaging 15 people per week. What could have increased the foot traffic almost 300% in only one year? What else could it be except the price of these Polk County new homes.
Last year, homes in Stonewood were 1,600 square feet or larger and prices started in the $180’s. This is an amazing value for so much home, but none of the community’s advertisements gave the square footage of the homes. The only thing that home shoppers saw was the price point, which was enough to eliminate Stonewood from being a possibility. Read More→
Stonewood in Lakeland offers Choice
Posted by on April 16, 2009 | CommentsStonewood, located in Northwest Lakeland off of Galloway/Knights Station Road offers 78 oversized home sites with serene surroundings just minutes from major roads, schools and shopping. The community offers Lakeland new home shoppers 35 different floor plans to choose from with prices starting from the $130,o00s.
Stonewood’s Sales Manager, Cody Sullivan has been with central Florida home builder Highland Homes since September 2005. She pointed out three reasons for Stonewood’s success.
- Quality – The quality of the homes is obvious inside and out. The builder involves the buyer thorught the entire construction process Read More→
