Benefits of Mohawk EverStrand® and SmartStrand® Carpet in Your Tampa New Home

Posted: October 25, 2018 | Categories: News | General Info | Why Buy New | Design and Decorating
By Highland Homes



When building your Tampa new home, you’ll have the opportunity to make many exciting decisions, from selecting the perfect home plan for your family, to choosing the interior finishes and features that will turn your house into your dream home. One of those finishes you’ll choose is your flooring, an important element in your home that must be suited to your lifestyle and also fit into your overall budget.

At Highland Homes, carpeting will come included in many areas of your home, such as the family room, living room, dining room, bedroom, and hallways. Mohawk EverStrand® is the included option in all of our new construction homes in Tampa, with seven unique color options to choose from, including popular gray, brown, and beige tones, in the Challenger series.

Siesta townhome in Sarasota at Palmer PlaceWhat makes EverStrand such a smart option? This carpet is designed to stay clean with advanced soil and stain protection, including Scotchgard„¢ Protector Advanced Repel Technology and Continuum purifying technology that ensures dirt-attracting residue is removed during the manufacturing process. Made from the highest-grade polymer available, this innovative carpet is also made with a patented process that enhances its strength while ensuring it maintains its appearance.

But we have even more benefits for environmentally-conscious home buyers! EverStrand carpets are made of 100% recycled content, making it the world’s most sustainable carpet! In fact, Mohawk recycles up to 3 billion plastic bottles each year and turns them into soft, stylish EverStrand carpet!

If you’d like more choices in styles and colors, you can upgrade to EverStrand’s Risk Taker line, which offers eight gray and beige shades. Or upgrade to the most luxurious carpet we offer, Mohawk SmartStrand® Forever Clean„¢ carpet. This carpet offers the best in both stain and wear resistance that will never wear off. And these features aren’t fiber treatments, but are actually part of the carpet fibers themselves! It’s available in 22 distinct colors in two different styles, offering options for every buyer’s unique style and taste.

Siesta townhomes in SarasotaThanks to the innovative manufacturing process featuring Nanoloc„¢ Spill Shield, this carpet has unbeatable spill protection, permanent stain resistance, and long-lasting durability, as well as 0% moisture absorption, which reduces musty odors. The best option for a full household of young children, pets, or frequent visitors, SmartStrand Forever Clean even comes with the All Pet Protection and Warranty covering all pets and all accidents, all the time.

Like the EverStrand carpet, SmartStrand is eco-friendly. It’s made in part with annually renewable plant-based materials that minimize the usage of limited natural resources, which also reduces energy consumption during manufacturing. Plus, SmartStrand carpet is OEKO-TEX® certified free from harmful substances!

Mohawk believes in its SmartStrand carpet so much that it put it to the test! SmartStrand carpet was placed at the finish line of the Tough Mudder competition, where over 10,000 dirty, muddy competitors raced across it during the event. Despite the beating the carpet took, it was easily restored to its original glory! See the full challenge in the video above or visit

new home in Davenport FLThe Highland Homes Personal Selection Studio offers an included carpet selection, plus two levels of enhanced carpet options in the SmartStrand or EverStrand lines, in addition to hundreds of other finish selections for your new home. You’ll find plenty of options that will allow you to select the perfect carpet to match the style and durability needs for your new home in Tampa, FL.

For more information on our new homes in Tampa, visit or call our Tampa New Home Specialists at 863-797-4999.

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